Sandals Sets Facebook Likes On Fire

Hotel companies all over the world are putting marketing dollars and lots of effort into acquiring new fans on social media sites including Facebook...

Study: Nearly Half of Consumers Remain Loyal for Rewards

ST. LOUIS, Mo.—More than 45 percent of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according...
Top 25 Markets

Capitalizing on the Power of Marketing

It is essential to capitalize on the power of marketing in the hospitality industry to amplify a hotel’s story to travel shoppers. Hunter Webster,...

Better Online Engagement

When making booking decisions, guests are looking at up to 11 online review sites. This is fundamentally changing the dynamics of loyalty, says Kristin...

Motel 6 Launches Campaign About Experiences

DALLAS—Motel 6, the largest owned and operated hotel chain in the North American economy segment, launched a new national television campaign. Entitled "Traveling Song,"...

Loews Atlanta Expands Social Media Reach

Goals should not only be met, stresses Drew Mailloux, but be surpassed. As the marketing manager of the 414-room Loews Atlanta Hotel, he saw...
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Four Seasons Hotels and Resort - Fortune Best Companies to Work For

Five Hotel Companies Among Fortune’s 100 Best Companies to Work For

Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
Linens

What Are Your True Variable Costs Per Occupied Room?

Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
Hotel security

12 Ways To Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
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