Sandals Sets Facebook Likes On Fire
Hotel companies all over the world are putting marketing dollars and lots of effort into acquiring new fans on social media sites including Facebook...
Study: Nearly Half of Consumers Remain Loyal for Rewards
ST. LOUIS, Mo.—More than 45 percent of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according...
Capitalizing on the Power of Marketing
It is essential to capitalize on the power of marketing in the hospitality industry to amplify a hotel’s story to travel shoppers. Hunter Webster,...
Better Online Engagement
When making booking decisions, guests are looking at up to 11 online review sites. This is fundamentally changing the dynamics of loyalty, says Kristin...
Motel 6 Launches Campaign About Experiences
DALLAS—Motel 6, the largest owned and operated hotel chain in the North American economy segment, launched a new national television campaign. Entitled "Traveling Song,"...
Loews Atlanta Expands Social Media Reach
Goals should not only be met, stresses Drew Mailloux, but be surpassed. As the marketing manager of the 414-room Loews Atlanta Hotel, he saw...
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Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
What Are Your True Variable Costs Per Occupied Room?
Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
12 Ways To Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
