Marketing image shows family on beach

If Hospitality is About People, Where are They in Hotel Marketing?

After almost 25 years working in the lodging, tourism, and hospitality industries, there are very few things that surprise me, and never-ending change remains...
email campaigns

Six Steps for Creating Effective, Personalized Email Campaigns

Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...

Success and the City

Industrywide, hotel companies are learning firsthand that successfully marketing a U.S. destination requires embracing a philosophy of “strength in numbers.” This involves cooperation among...

The Redbury Rocks Out With New Campaign

Following its opening in 2010 at the corner of Hollywood and Vine in Los Angeles, sbe's The Redbury became one of the trendiest boutique...
Consumer using devices and exchanging data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner...
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New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
angry guest

The Room Key: How To Handle an Angry Guest

The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
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