Identifying the “Shadow Guest”
Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
MGM Resorts and Major League Baseball Form Partnership
NEW YORK—Major League Baseball (MLB) and MGM Resorts International have formed an all-inclusive partnership agreement that combines the MLB brand with MGM Resorts and...
Four Retail Marketing Tactics Hotels Can Use During Cyber Week
Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber...
Study: 44 Percent of Leisure Travelers Plan and Book Last Minute
MILWAUKEE—According to the U.S. Travel Association, U.S. travelers took about 1.8 billion vacations in 2017. While conventional wisdom would suggest the vast majority of these...
Five Ways To Build Trust and Transparency Between Marketing and Revenue Managers
While occupancy continues to grow, the hotel industry struggles to gain ADR and profitability. This battle is constant—and unfortunately systemic. Many of the revenue channels...
Why Revenue and Marketing Managers Should Work Together
“You might feel a slight sting.”
These are the last words we hear before the prick of the needle, but with that little sting comes...
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Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
The Room Key: How To Handle an Angry Guest
The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
12 Ways to Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...