Five Ways To Streamline Guest Data and Better Target Marketing Messages
A guest signs up for a loyalty membership and then, six months later, receives a request to sign up for the same program. Another...
Earn More Loyal Guests by Getting Reservation Sales and Marketing Teams on the Same...
For decades, the reservation sales team has been the last stop at the morning debrief in terms of understanding how a hotel is performing...
Three Tips for Keeping Up With Guest Feedback
Hotels today must keep up with guest feedback in real-time across a myriad of platforms ranging from social media to online review sites. Bruce...
HSMAI Foundation Launches Initiative To Build Hospitality Talent Pipeline
The Hospitality Sales and Marketing Association International (HSMAI) Foundation on Friday announced a new mission to develop talent and leadership in sales, marketing, and...
From Cosplay To Cornhole, Red Roof Targets Passion Travelers
COLUMBUS, Ohio—A new subset of travelers are road-tripping across the country to attend, compete in, or experience their favorite passions first-hand. Red Roof is...
Five Guest Engagement Strategies—and How Much Staff Effort They Require
An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a...
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Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
15 Women Moving Up Hospitality’s Career Ladder
Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
The Room Key: How To Handle an Angry Guest
The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
14 Hotel Companies Among 2019 Best Employers for Diversity
Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
