Home Authors Posts by Greg Sterling

Greg Sterling

Greg Sterling is vice president of market insights at Uberall. He is a recognized expert on a range of digital marketing topics and a contributing editor for Search Engine Land. Previously, Sterling was VP of Strategy for LSA (now Localogy). Before that, he held various analyst and executive positions at Opus Research, The Kelsey Group, Allbusiness.com, and TechTV. Sterling is also a former attorney.
Travel demand during COVID

Six Steps to Unlocking Guest Demand During COVID

U.S. hotels are suffering historically low occupancy rates, and have lost billions in room revenue while shedding millions of jobs since March. According to location data from Gravy Analytics, visitation to U.S. hotels, motels,...