The Room Key: My Hotel Doesn’t Care About Social Media
The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Have a question for our experts? Submit it...
With a New Look, Renaissance Hotels Launches a Global Marketing Campaign
Bethesda, Md.–On the heels of its reimagined global design strategy, Renaissance Hotels, part of Marriott International, this week announced its continued brand evolution with...
Three Tips for Using Gamification To Engage Guests
A mid-sized hospitality company had a problem—almost no one was liking or clicking on their social media posts. The solution took an out-of-the-box approach:...
Three Tips for Keeping Up With Guest Feedback
Hotels today must keep up with guest feedback in real-time across a myriad of platforms ranging from social media to online review sites. Bruce...
Five Guest Engagement Strategies—and How Much Staff Effort They Require
An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a...
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Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
14 Hotel Companies Among 2019 Best Employers for Diversity
Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
How to Spot and Get Rid of Common Household Pests in Hotels
Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
15 Women Moving Up Hospitality’s Career Ladder
Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...