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hotel apps and websites

Survey Explores Traveler Intent in 2021

DALLAS — The average U.S. adult spent 176 hours scrolling social media for travel inspiration throughout the past year, according to new research commissioned...
Travel demand during COVID

Six Steps to Unlocking Guest Demand During COVID

U.S. hotels are suffering historically low occupancy rates, and have lost billions in room revenue while shedding millions of jobs since March. According to...
Let's Go There

Hotel Companies Join National Campaign to Encourage Travel Planning

WASHINGTON, D.C. — As states and cities move to reopen, the American travel industry launched a campaign on Tuesday encouraging travelers to start planning...
Digital marketing

Five Digital Marketing Mistakes That Hotels Should Avoid

It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
reopening

Nine Steps for Communicating a Hotel’s Reopening

By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
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