Survey Explores Traveler Intent in 2021
DALLAS — The average U.S. adult spent 176 hours scrolling social media for travel inspiration throughout the past year, according to new research commissioned...
Six Steps to Unlocking Guest Demand During COVID
U.S. hotels are suffering historically low occupancy rates, and have lost billions in room revenue while shedding millions of jobs since March. According to...
Hotel Companies Join National Campaign to Encourage Travel Planning
WASHINGTON, D.C. — As states and cities move to reopen, the American travel industry launched a campaign on Tuesday encouraging travelers to start planning...
Five Digital Marketing Mistakes That Hotels Should Avoid
It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
Nine Steps for Communicating a Hotel’s Reopening
By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
