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Hotel Companies Join National Campaign to Encourage Travel Planning

WASHINGTON, D.C. — As states and cities move to reopen, the American travel industry launched a campaign on Tuesday encouraging travelers to start planning...
Digital marketing

Five Digital Marketing Mistakes That Hotels Should Avoid

It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
reopening

Nine Steps for Communicating a Hotel’s Reopening

By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
Email marketing

Building Strong Subscriber Lists for Hotel Email Marketing

Email remains a powerful marketing stream, but hotels need quality subscriber lists and effective copy to drive responses. Below are key ways an active...
woman cooking with computer

Launching Virtual Services in the Time of Self Isolation

As millions of people self-isolate during the COVID-19 crisis, they are searching for ways to connect with experiences and events from the safety of...
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