A Model of Resilience
A home away from home. This is what guests have come to expect when they book at an extended-stay hotel, whether for a week,...
Aiden Hotels: Boutique Experience With Bold Personality
Transforming unsuspecting locations into bold personalities—that’s the goal for Best Western® Hotels & Resorts’ fast-growing boutique brand—Aiden®. With over 38 spectacular locations open and...
New Energy-Efficient HVAC Systems Boost Bottom Line and Sustainability Image for Double the Benefit
As the sun sets on the summer 2022 season, a vision of the hotel industry’s new post-pandemic norm lies on the horizon. While virtually...
5 Things to Consider Before Franchising a Hotel
Franchised businesses have shown great resilience over the last few years and continue to attract interest from budding entrepreneurs. While all industries faced economic...
Aiden Hotels: Boutique Experience With Bold Personality
Transforming unsuspecting locations into bold personalities—that’s the goal for Best Western® Hotels & Resorts’ fast-growing boutique brand—Aiden®. With over 38 spectacular locations open and...