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A Model of Resilience

A home away from home. This is what guests have come to expect when they book at an extended-stay hotel, whether for a week,...

Aiden Hotels: Boutique Experience With Bold Personality

Transforming unsuspecting locations into bold personalities—that’s the goal for Best Western® Hotels & Resorts’ fast-growing boutique brand—Aiden®. With over 38 spectacular locations open and...

New Energy-Efficient HVAC Systems Boost Bottom Line and Sustainability Image for Double the Benefit

As the sun sets on the summer 2022 season, a vision of the hotel industry’s new post-pandemic norm lies on the horizon. While virtually...

5 Things to Consider Before Franchising a Hotel

Franchised businesses have shown great resilience over the last few years and continue to attract interest from budding entrepreneurs. While all industries faced economic...
Aiden Best Western sponsored content

Aiden Hotels: Boutique Experience With Bold Personality

Transforming unsuspecting locations into bold personalities—that’s the goal for Best Western® Hotels & Resorts’ fast-growing boutique brand—Aiden®. With over 38 spectacular locations open and...
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