Grand Traverse Resort’s Triple-Threat Marketing Approach
Through its Barefoot Lifestyle brand, Grand Traverse Resort and Spa in Acme, Mich., has developed a marketing approach that’s generating buzz far beyond state lines.
#RCMemories Program Connects Guests to Local Experiences
The Ritz-Carlton this week launched its latest brand initiative—#RCMemories—to further draw guests into their destinations through unique programming. What started as a way for...
Social Media Marketing Trends to Try in 2016
SAN DIEGO—In today’s fast-moving digital age, unless you’re constantly reviewing journals and forums, online and social media trends can be hard to keep up...
Six Steps for Creating Effective, Personalized Email Campaigns
Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...
These Are the OTAs People Are Talking About On And Off Social Media
NEW YORK–In a new analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents...
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14 Hotel Companies Among 2019 Best Employers for Diversity
Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
How to Spot and Get Rid of Common Household Pests in Hotels
Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
15 Women Moving Up Hospitality’s Career Ladder
Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
