Grand Traverse Resort’s Triple-Threat Marketing Approach

Through its Barefoot Lifestyle brand, Grand Traverse Resort and Spa in Acme, Mich., has developed a marketing approach that’s generating buzz far beyond state lines.
Marriott International - Ritz Carlton Phulay Bay

#RCMemories Program Connects Guests to Local Experiences

The Ritz-Carlton this week launched its latest brand initiative—#RCMemories—to further draw guests into their destinations through unique programming. What started as a way for...

Social Media Marketing Trends to Try in 2016

SAN DIEGO—In today’s fast-moving digital age, unless you’re constantly reviewing journals and forums, online and social media trends can be hard to keep up...
email campaigns

Six Steps for Creating Effective, Personalized Email Campaigns

Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...
Social Media

These Are the OTAs People Are Talking About On And Off Social Media

NEW YORK–In a new analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents...
A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
cockroach pests

How to Spot and Get Rid of Common Household Pests in Hotels

Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...