Shadow Guest

Identifying the “Shadow Guest”

Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
Distribution

The Room Key: Getting the Most From Your Hotel’s Distribution Mix

The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
Low-flow showerhead

More Than a Drop in the Bucket: Conserving Water With Low-Flow Showerheads

In the quest to make their properties more eco-friendly, hoteliers are always looking for ways to operate more sustainably—without impacting the guest experience. Many...
Major League Baseball

MGM Resorts and Major League Baseball Form Partnership

NEW YORK—Major League Baseball (MLB) and MGM Resorts International have formed an all-inclusive partnership agreement that combines the MLB brand with MGM Resorts and...
Air Quality

Three Ways To Improve Air Quality in Hotels

Due to their size—and the sheer number of factors at play—it can be a struggle for hotels to maintain high air quality throughout the...
Supply Line: Plum Wine Living Room with Mirror

Supply Line: Nine In-Room Amenities

In-room Libations Plum for Hotels is an automatic wine dispenser for hotel guestrooms that serves guests one glass at a time. Plum integrates with property management systems,...

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Orion Span's Aurora Station

Space Travel Company Orion Span Launches Crowdfunding Campaign

HOUSTON—Orion Span, the space tourism company designing a luxury space hotel, announced a crowdfunding campaign for investors interested in the space tourism race. The campaign...
The lobby at Hyatt Garden Grove

Five F&B Venue Trends Hotels Can Expect to See in 2019

Following trends can be complicated, especially in the hospitality market with countless brands and varying levels of service choices. With that said, one group...
Overall Performance

How Soft Brands Stack Up

The number of soft-branded hotels has risen dramatically over the last decade, growing from just two brands and 22 properties in 2010 to 12...

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