Shadow Guest

Identifying the “Shadow Guest”

Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
data

Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all...
Online shopping - Cyber Week

Four Retail Marketing Tactics Hotels Can Use During Cyber Week

Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber...
Gen Z travelers

Study Reveals How Marketers Can Cater To Gen Z Travelers

Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
Hotel App

Six Marketing Tips for a Successful Hotel App

Google's Play Store and Apple's App Store each have millions of apps available for download. That's a massive number of apps to compete with,...
Puzzle Teamwork

Five Ways To Build Trust and Transparency Between Marketing and Revenue Managers

While occupancy continues to grow, the hotel industry struggles to gain ADR and profitability. This battle is constant—and unfortunately systemic. Many of the revenue channels...
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New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
angry guest

The Room Key: How To Handle an Angry Guest

The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
data breach

12 Ways to Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
Mountain Lake Lodge

Mountain Lake Lodge—Home of ‘Dirty Dancing’—Makes a Renovation Comeback

Located on an extensive 2,600-acre nature preserve in Pembroke, Va., Mountain Lake Lodge has an interesting history, to say the least. Opened in 1851 and purchased...