Grand Traverse Resort’s Triple-Threat Marketing Approach
Through its Barefoot Lifestyle brand, Grand Traverse Resort and Spa in Acme, Mich., has developed a marketing approach that’s generating buzz far beyond state lines.
Building Rapport with Meeting Planners in the Digital World
When almost every client interaction has gone digital, it's critical to add personal rapport to every faceless communication—whether email, video chat, or texting. It’s...
These Are the OTAs People Are Talking About On And Off Social Media
NEW YORK–In a new analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents...
Social Media Marketing Trends to Try in 2016
SAN DIEGO—In today’s fast-moving digital age, unless you’re constantly reviewing journals and forums, online and social media trends can be hard to keep up...
Liberty Hotel Builds Brand With Local Events
Rachel Moniz first set foot in the Liberty Hotel in early 2008 as a guest, soon after the Beacon Hill property had opened. Carpenter and...
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14 Hotel Companies Among 2019 Best Employers for Diversity
Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
How to Spot and Get Rid of Common Household Pests in Hotels
Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
15 Women Moving Up Hospitality’s Career Ladder
Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
