Grand Traverse Resort’s Triple-Threat Marketing Approach

Through its Barefoot Lifestyle brand, Grand Traverse Resort and Spa in Acme, Mich., has developed a marketing approach that’s generating buzz far beyond state lines.
meeting

Building Rapport with Meeting Planners in the Digital World

When almost every client interaction has gone digital, it's critical to add personal rapport to every faceless communication—whether email, video chat, or texting. It’s...
Social Media

These Are the OTAs People Are Talking About On And Off Social Media

NEW YORK–In a new analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents...

Social Media Marketing Trends to Try in 2016

SAN DIEGO—In today’s fast-moving digital age, unless you’re constantly reviewing journals and forums, online and social media trends can be hard to keep up...

Liberty Hotel Builds Brand With Local Events

Rachel Moniz first set foot in the Liberty Hotel in early 2008 as a guest, soon after the Beacon Hill property had opened. Carpenter and...
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A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
cockroach pests

How to Spot and Get Rid of Common Household Pests in Hotels

Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
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