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Best Western Rewards Adds Pay With Points Benefit

PHOENIX—Best Western Hotels & Resorts’ (BWHR) loyalty program—Best Western Rewards—is launching Pay with Points. BWR members can reserve their next hotel stay using accumulated...

The Crossroads of COVID Safety and Guest Experience in Hotel Tech

The resilience hoteliers, tech vendors, and venue operators have shown since the beginning of the COVID-19 pandemic will be the topic of future case...
hotel closet

Thoughtful Hotel Guestroom Closets in the Revenge Travel Era

After over a year and a half of pent-up travel demand, guests might return to hotels with higher expectations than before the pandemic. And...
fitness

Five Things to Know About Rethinking Hotel Fitness Facilities

When every guest checks in, they have a multitude of wants: exceptional service, restful sleep, clean rooms, and more. Tech and app-driven convenience can...
Booking with laptop

Three Things Hoteliers Should Know About Personalizing Guest Experiences

Hoteliers often pride themselves on providing a positive guest experience. Much of that discussion focuses on the on-property experience. While on-property happenings are certainly...

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Comings and goings

This Week’s Comings & Goings

Aimbridge Hospitality announced that Will Loughran has been promoted to president of Evolution Hospitality. Loughran brings experience in corporate leadership to lifestyle and luxury...
hotel construction

STR: 2021 Global Hotel Construction Activity Updates and Comparisons

HENDERSONVILLE, Tennessee—Asia Pacific is the only world region showing increased hotel construction activity in comparison with the end of Q4 last year, according to...
hotel names

Individual Identities: The Evolution of Hotel Names in the United States

William Shakespeare asked, “What’s in a name?” For U.S. hoteliers in the first half of the twentieth century, the answer was that hotel names...