str

Modeling Hotel Profitability Based on the Latest U.S. Hotel Data

For several years, STR has produced an estimate of total revenues and gross operating profit for the U.S. lodging industry. For 2016, we reported...
Deciphering Data: Cope Percent by Property Guest Paid ADR

Implications of the Rising Cost of Customer Acquisition

On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability,...
CRM

Lodging Econometrics Adds Data Integration Services for Salesforce and CRM Platforms

PORTSMOUTH, N.H.—Lodging Econometrics (LE) has developed and added a data integration service to its business development database offerings. LEConnect for Salesforce and other Client...
Hampton-Inn-and-Suites-Chattanooga

How Business Intelligence Platforms Can Streamline Reporting and Improve Performance

In the hotel industry, almost every single interaction—whether it be between team members and guests or between team members who work in different areas...
Personal data

GDPR: Steps for Complying with Employer Responsibilities

GDPR—four letters of the alphabet that are proving to represent one of the biggest challenges facing businesses in 2018. The General Data Protection Regulation...
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New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
angry guest

The Room Key: How To Handle an Angry Guest

The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
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