Mark Lomanno
Corporate/Group Business Dynamics: Understanding Why Both Segments Have Declined in the Demand Mix
When examining U.S. lodging demand, it can be simplified into three broad categories: leisure, corporate, and group. Each of these segments has its own...
Short-Term Restraint: Understanding the Effect of Federal Policy Changes on Lodging Demand
Predicting future demand for the U.S. lodging industry is challenging even in stable economic times. The factors that drive hotel demand are varied and...
Implications of the Rising Cost of Customer Acquisition
On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability,...
The Rise of Indirect Bookings
Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those...
Skyrocketing Customer Acquisition Costs Impact Asset Value
Hotel owners are interested in all facets of your property’s operation and efficiency, but perhaps the most important area—the one that is always top...