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Mark Lomanno

Deciphering Data: Cope Percent by Property Guest Paid ADR

Implications of the Rising Cost of Customer Acquisition

On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability, which results in a loss of asset value. However, like...

The Rise of Indirect Bookings

Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those that were in their same general geographic vicinity and price...

Skyrocketing Customer Acquisition Costs Impact Asset Value

Hotel owners are interested in all facets of your property’s operation and efficiency, but perhaps the most important area—the one that is always top of mind—is profitability and the way it affects property value....