GDPR One Year Later: What’s Changed and What’s Still To Come for Hotels
The implementation of GDPR (General Data Protection Regulation) in May 2018 has affected every organization that handles the data of anyone residing in the...
One Year After GDPR, Consumers Are More Tuned In To Data Privacy
On May 25, 2018, the European Union's General Data Protection Regulation (GDPR) went into effect. This regulation applies to all citizens of the European...
Smart Data Providers Improve Data Collection Amid New Privacy Features
Hotels might be reliant on first-party data to understand customer analytics. First-party data is often vital to the successful implementation of marketing campaigns, some...
Hotels Confront the Paradox of Personalization
Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in...
Lodging Econometrics Adds Data Integration Services for Salesforce and CRM Platforms
PORTSMOUTH, N.H.—Lodging Econometrics (LE) has developed and added a data integration service to its business development database offerings. LEConnect for Salesforce and other Client...