PORTSMOUTH, N.H.—Lodging Econometrics (LE) has developed and added a data integration service to its business development database offerings. LEConnect for Salesforce and other Client Relationship Management (CRM) platforms allows for LE’s database of decision-makers for new hotel construction projects, renovations, conversions, and open and operating hotels to be integrated into any CRM.
“Our clients were very pleased with the upgrades we made to our business development program database and strategy and forecasting center late last year, but recently expressed a need to receive our database content directly into their existing CRM platforms,” said Timothy Ford, president of Lodging Econometrics. “This is precisely why we built LEConnect and developed this integration service. We’ve designed it so that our clients no longer need two platforms. Now LE can merge any of its global database programs for business development simply and seamlessly into a client’s existing Salesforce or other CRM platform, allowing clients to work entirely within their own platform.”
By subscribing to and installing LEConnect, LE’s clients will be able to identify new accounts with potential, make informed and targeted decisions, potentially increase their sales, and save sales time and staff resources, Ford said. LE also provides staff training and continual support to ensure the successful implementation of their database services throughout the client’s organization.
“For those without an existing CRM platform, LE’s database has the functionality to serve as an organization’s stand-alone CRM platform,” added Ford.