Designing a Ballroom To Maximize Revenue
Between weddings, business luncheons, and conferences, ballrooms can bring in a steady source of revenue for hotels across a variety of segments. However, without...
Positioning Themed Suites as Lucrative Assets
When done right, themed hotel rooms that cater to niche interests can be a major draw for guests who share those passions. These offerings...
Unit-Level Hotel Marketing: P&L Reveals Changes in Department Functions
Technology, online intermediaries, social media, revenue management software, shared services, and the proliferation of market intelligence reports have reshaped the way hotel sales and...
Hotels.com’s Captain Obvious Runs for President
Captain Obvious of Hotels.com has decided to join the 2016 presidential race. And he’s doing so in the best way he knows how, by...
Four Retail Marketing Tactics Hotels Can Use During Cyber Week
Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber...
Marketing Hotels Through Social Media Influencers
Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...
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Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
What Are Your True Variable Costs Per Occupied Room?
Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
12 Ways To Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
