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Will Sanford

Will Sanford is a research analyst at STR.

Hurricanes and Hospitality: How Major Storms Impact Performance

Every year, the Atlantic Ocean produces some of the world’s most catastrophic and costly hurricanes, causing tens of billions of dollars in damage and serving as a major disruptor to the travel industry. While...
short-term rentals

Mind the Gap: Short-Term Rentals Fill a Visible Need in London’s Hospitality Market

London’s short-term rental listings have more than tripled since 2015. While this is common for major cities around the globe, a look at London highlights this accommodation type as a flexible supply offering to...

Demographic Tailwinds: Extended-Stay Hotel Supply Shifts With Workforce

Extended-stay hotels are rounding a decade of unprecedented growth in the United States. Over the past 10 years, extended-stay supply has grown at a rate of 5.3 percent annually, not only outpacing the annualized...
Guest arrives in guestroom

Are Full-Service Hotels a Thing of the Past?

Full-service hotels have long been a model of high performance, outperforming the rest of the U.S. hotel industry in nearly every conceivable benchmark for decades. But the tide has been turning in recent years,...