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Will Sanford

Will Sanford
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Will Sanford is a research analyst at STR.
hurricane

Hurricanes and Hospitality: How Major Storms Impact Performance

Every year, the Atlantic Ocean produces some of the world’s most catastrophic and costly hurricanes, causing tens of billions of dollars in damage and...
short-term rentals

Mind the Gap: Short-Term Rentals Fill a Visible Need in London’s Hospitality Market

London’s short-term rental listings have more than tripled since 2015. While this is common for major cities around the globe, a look at London...

Demographic Tailwinds: Extended-Stay Hotel Supply Shifts With Workforce

Extended-stay hotels are rounding a decade of unprecedented growth in the United States. Over the past 10 years, extended-stay supply has grown at a...
Guest arrives in guestroom

Are Full-Service Hotels a Thing of the Past?

Full-service hotels have long been a model of high performance, outperforming the rest of the U.S. hotel industry in nearly every conceivable benchmark for...