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Kristi White

Kristi White
Kristi White serves as the vice president of product for Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus (CVBs), conference centers, and other meeting venues and the driver behind adopting a Proactive Group Sales Strategy. As a hospitality veteran by trade with two decades of experience in the hotel and revenue management side of the industry, White has a pulse on the needs of hospitality group business. She has advised hundreds of hotels worldwide on improving their business strategy, hotel performance, and overall profitability. She is a recognized expert in hospitality and a frequent speaker at industry conferences and universities, as well as a former member of the Board of Directors for the HSMAI Revenue Management Special Interest Group. 
meeting planners

Five Things Meeting Planners Want From Hotels That Are Reopening

Hoteliers have been cautiously preparing to re-open, carefully following guidelines when putting into place COVID-19 mitigation plans. Transparency throughout this process is critical, particularly when it comes to communications with meeting planners. Below are five...

Nine Steps for Communicating a Hotel’s Reopening

By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according to Kalibri Labs. Hoteliers now considering grand reopening strategies need...
Staying open

Seven Steps to Survival for Hotels Staying Open During COVID-19

Hotels planning to "stay the course" in the current environment need a game plan. Keeping the doors open likely won’t be enough—hotels staying open will need to drive business as things continue to tighten...