Kristi White

White serves as the vice president of product for Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus (CVBs), conference centers, and other meeting venues and the driver behind adopting a Proactive Group Sales Strategy. As a hospitality veteran by trade with two decades of experience in the hotel and revenue management side of the industry, White has a pulse on the needs of hospitality group business. She has advised hundreds of hotels worldwide on improving their business strategy, hotel performance, and overall profitability. She is a recognized expert in hospitality and a frequent speaker at industry conferences and universities, as well as a former member of the Board of Directors for the HSMAI Revenue Management Special Interest Group.