Home Authors Posts by Kristi White

Kristi White

Kristi White
Kristi White is the vice president of product management for Knowland. As a hospitality veteran by trade, with two decades of experience in the hotel and revenue management side of the industry, White has a pulse on the needs of hospitality group business. She has advised hundreds of hotels worldwide on improving their business strategy, hotel performance, and overall profitability. She is a recognized expert in hotel group sales and meeting intelligence and a frequent speaker at industry conferences and universities, as well as a former member of the Board of Directors for the HSMAI Revenue Management Special Interest Group. White also began a podcast entitled “Bring It On” during the pandemic to provide useful information from industry experts to help the industry with recovery: https://www.knowland.com/bring-it-on-webcast-series-real-conversations-with-frontline-hospitality-experts/
Email marketing

Finding the Right Fit: Transactional or Relationship Selling

As many are predicting a U.S. travel surge for summer 2021 following the COVID-19 pandemic, the hospitality industry is moving into the next phase of recovery. Some hoteliers are looking to reevaluate roles while...
A member of a hotel sales team answers a call virtually

Asset Protection: Investing in the Hotel Sales Team

With the rollout of new COVID-19 vaccines, optimism is beginning to replace the malaise that has embroiled the hospitality industry since the beginning of the global pandemic. Stronger-than-anticipated leisure demand in the fall of...
Customer service

Keeping the Smile in ‘Service with a Smile:’ How to Deliver Service Beyond the...

What has happened to customer service? It is the essence of, and foundation upon, which our industry has been built. Excellent customer service is quickly becoming a thing of the past. We see it...
meeting planners

Five Things Meeting Planners Want From Hotels That Are Reopening

Hoteliers have been cautiously preparing to re-open, carefully following guidelines when putting into place COVID-19 mitigation plans. Transparency throughout this process is critical, particularly when it comes to communications with meeting planners. Below are five...

Nine Steps for Communicating a Hotel’s Reopening

By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according to Kalibri Labs. Hoteliers now considering grand reopening strategies need...