Study Reveals How Marketers Can Cater To Gen Z Travelers
Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
Four Retail Marketing Tactics Hotels Can Use During Cyber Week
Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber...
Six Marketing Tips for a Successful Hotel App
Google's Play Store and Apple's App Store each have millions of apps available for download. That's a massive number of apps to compete with,...
Hotels.com’s Captain Obvious Runs for President
Captain Obvious of Hotels.com has decided to join the 2016 presidential race. And he’s doing so in the best way he knows how, by...
Five Ways To Build Trust and Transparency Between Marketing and Revenue Managers
While occupancy continues to grow, the hotel industry struggles to gain ADR and profitability. This battle is constant—and unfortunately systemic. Many of the revenue channels...
Designing a Ballroom To Maximize Revenue
Between weddings, business luncheons, and conferences, ballrooms can bring in a steady source of revenue for hotels across a variety of segments. However, without...
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Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
What Are Your True Variable Costs Per Occupied Room?
Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
12 Ways To Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
