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Roseanne Luth

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data

Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all of the data together, the business is missing key insights. That’s...
Bleisure Travelers

Five Ways Hoteliers Can Attract Bleisure Travelers

Business travelers don’t come in a one-size-fits-all demographic. Some may just want to relax alone in their room or over a meal after a long grueling meeting, but others, dubbed “bleisure” travelers, want to...