Hotel marketing

Five Ways To Streamline Guest Data and Better Target Marketing Messages

A guest signs up for a loyalty membership and then, six months later, receives a request to sign up for the same program. Another...
Marketing costs

Unit-Level Hotel Marketing: P&L Reveals Changes in Department Functions

Technology, online intermediaries, social media, revenue management software, shared services, and the proliferation of market intelligence reports have reshaped the way hotel sales and...
Social Media Instagram Influencer

Social Media Influencers Aren’t Just for Luxury Brands

Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo...
A healthy buffet — catering for a wellness-focused meeting or event

Four Wellness-Centered Recommendations for Meetings in 2019

DURHAM, N.C.—Wellness will be an essential component for meeting planners to incorporate into their 2019 events as they focus on the complete physical, mental,...
Boosting occupancy in the first quarter

How To Boost Occupancy in the First Quarter

The first quarter of the year is both a critical and challenging time for hoteliers. LODGING checked in with Michael Tall, president and chief operating officer...
Advertisement
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
cockroach pests

How to Spot and Get Rid of Common Household Pests in Hotels

Running a business in the hospitality industry is a tough task, and when pests are added to the equation, it can get even more...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...