Partnering with Local Alumni Associations is a Win-Win Proposition
When the Best Western Plus West Lawrence in Lawrence, Kan., opens its doors in October, it is not going to be hurting for business....
Five Tips for Incorporating Influencers Into Marketing Strategies
Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
The One Practice That Will Earn a Meeting Planner’s Trust
Even with the best of intentions, some hotel sales managers unwittingly prioritize winning the sale before building trust with the meeting planner. By simply...
How to Capture the Wanderlust of Today’s Chinese Travelers
With the world’s largest population of 1.4 billion people, China is flourishing with 6.8 percent economic growth recorded in the first quarter of 2018....
Five Closing Tactics to Book Group Business
Blazingly successful group sales managers and directors don’t wait to initiate the close. They work the close right from the start.
Today’s meeting planners are...
Six Steps for Creating Effective, Personalized Email Campaigns
Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...
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Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
The Room Key: How To Handle an Angry Guest
The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
12 Ways to Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
Mountain Lake Lodge—Home of ‘Dirty Dancing’—Makes a Renovation Comeback
Located on an extensive 2,600-acre nature preserve in Pembroke, Va., Mountain Lake Lodge has an interesting history, to say the least. Opened in 1851 and purchased...