A healthy buffet — catering for a wellness-focused meeting or event

Four Wellness-Centered Recommendations for Meetings in 2019

DURHAM, N.C.—Wellness will be an essential component for meeting planners to incorporate into their 2019 events as they focus on the complete physical, mental,...
Boosting occupancy in the first quarter

How To Boost Occupancy in the First Quarter

The first quarter of the year is both a critical and challenging time for hoteliers. LODGING checked in with Michael Tall, president and chief operating officer...
Online shopping - Cyber Week

Four Retail Marketing Tactics Hotels Can Use During Cyber Week

Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber...
revenue management

Why Revenue and Marketing Managers Should Work Together

“You might feel a slight sting.” These are the last words we hear before the prick of the needle, but with that little sting comes...
Best Western Plus West Lawrence

Partnering with Local Alumni Associations is a Win-Win Proposition

When the Best Western Plus West Lawrence in Lawrence, Kan., opens its doors in October, it is not going to be hurting for business....
influencers

Five Tips for Incorporating Influencers Into Marketing Strategies

Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
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Four Seasons Hotels and Resort - Fortune Best Companies to Work For

Five Hotel Companies Among Fortune’s 100 Best Companies to Work For

Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
Linens

What Are Your True Variable Costs Per Occupied Room?

Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Hotel security

12 Ways To Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
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