Three Ways to Engage Guests in Real Time
Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance...
Four Lessons in Navigating Social Media to Market Hotels
In today’s business environment, there’s no denying the power of social media. More than 2 billion people are active on social media and the...
Why Great Photography is Important for a Hotel’s Success
A study in 2014 revealed that the human eye can process a photo in as little as 13 milliseconds. That is much faster than...
Marketing Hotels Through Social Media Influencers
Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...
Hotel Brands: Why Some Will Flourish and Others Will Fade
Innovation, inventive, inspiring—all things that are “in” with new hotel brands. Or at least, that’s what brands want guests to believe. Are all new...
How Facebook is Adapting to be More Competitive for Hotels
Sharing content on a hotel’s Facebook page without paying to promote doesn't typically generate much of a return—if any—for hoteliers. That's thanks to the...
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Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
What Are Your True Variable Costs Per Occupied Room?
Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
12 Ways To Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
