Why Great Photography is Important for a Hotel’s Success
A study in 2014 revealed that the human eye can process a photo in as little as 13 milliseconds. That is much faster than...
Marketing Hotels Through Social Media Influencers
Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...
Hotel Brands: Why Some Will Flourish and Others Will Fade
Innovation, inventive, inspiring—all things that are “in” with new hotel brands. Or at least, that’s what brands want guests to believe. Are all new...
How Facebook is Adapting to be More Competitive for Hotels
Sharing content on a hotel’s Facebook page without paying to promote doesn't typically generate much of a return—if any—for hoteliers. That's thanks to the...
Kindred Resorts & Hotels Forecasts Meeting Trends for 2018
Kindred Resorts & Hotels, a collection of independent hotels and resorts focused on the group and meetings market in North America, conducted a survey...
Seven Ways To Make Meetings and Events More Sustainable
Meetings and events are big business in the U.S. They are valued at about $1 trillion and invariably listed as one of the ten...
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Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
What Are Your True Variable Costs Per Occupied Room?
Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
12 Ways To Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
