Six Steps for Creating Effective, Personalized Email Campaigns
Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...
Live Rates Make Multi-Channel Distribution Strategies Work
It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make...
Seven Ways for Hotels to Grow Through Better SEO
Years into the online experience, search engine optimization (SEO) remains one of the most misunderstood and neglected areas of digital development. For the sake...
Three Ways to Engage Guests in Real Time
Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance...
Four Lessons in Navigating Social Media to Market Hotels
In today’s business environment, there’s no denying the power of social media. More than 2 billion people are active on social media and the...
Most Popular
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
15 Women Moving Up Hospitality’s Career Ladder
Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
14 Hotel Companies Among 2019 Best Employers for Diversity
Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
The Room Key: How To Handle an Angry Guest
The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
