Five Tips for Incorporating Influencers Into Marketing Strategies
Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
The One Practice That Will Earn a Meeting Planner’s Trust
Even with the best of intentions, some hotel sales managers unwittingly prioritize winning the sale before building trust with the meeting planner. By simply...
How to Capture the Wanderlust of Today’s Chinese Travelers
With the world’s largest population of 1.4 billion people, China is flourishing with 6.8 percent economic growth recorded in the first quarter of 2018....
Five Closing Tactics to Book Group Business
Blazingly successful group sales managers and directors don’t wait to initiate the close. They work the close right from the start.
Today’s meeting planners are...
Six Steps for Creating Effective, Personalized Email Campaigns
Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...