Meeting Planner

The One Practice That Will Earn a Meeting Planner’s Trust

Even with the best of intentions, some hotel sales managers unwittingly prioritize winning the sale before building trust with the meeting planner. By simply...
Travel

How to Capture the Wanderlust of Today’s Chinese Travelers

With the world’s largest population of 1.4 billion people, China is flourishing with 6.8 percent economic growth recorded in the first quarter of 2018....
Book group business

Five Closing Tactics to Book Group Business

Blazingly successful group sales managers and directors don’t wait to initiate the close. They work the close right from the start. Today’s meeting planners are...
email campaigns

Six Steps for Creating Effective, Personalized Email Campaigns

Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...
direct booking conversion rate

Live Rates Make Multi-Channel Distribution Strategies Work

It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make...
SEO

Seven Ways for Hotels to Grow Through Better SEO

Years into the online experience, search engine optimization (SEO) remains one of the most misunderstood and neglected areas of digital development. For the sake...
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Four Seasons Hotels and Resort - Fortune Best Companies to Work For

Five Hotel Companies Among Fortune’s 100 Best Companies to Work For

Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
Linens

What Are Your True Variable Costs Per Occupied Room?

Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
Hotel security

12 Ways To Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
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