Hotels Improve Guest Experience When They Become Data Advocates
Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good...
Three Insights on How Data Is Changing the Relationship Between Travelers and Hotels
Guest connectivity goes beyond network strength and the fastest WiFi connection. Technology is also allowing hotels to interact with guests on a more personal...
One Year After GDPR, Consumers Are More Tuned In To Data Privacy
On May 25, 2018, the European Union's General Data Protection Regulation (GDPR) went into effect. This regulation applies to all citizens of the European...
Thoughtful Hotel Guestroom Closets in the Revenge Travel Era
After over a year and a half of pent-up travel demand, guests might return to hotels with higher expectations than before the pandemic. And...
A Lens on Loyalty: Guest Loyalty Programs Provide Benefits, but the Fees Are Rising
Over the years, the fees hotel owners pay to franchise companies have typically grown at a pace greater than the rise in hotel rooms...