Unity by Hard Rock Launches as Company’s Loyalty Program
HOLLYWOOD, Florida—Hard Rock International announced the global launch of Unity by Hard Rock, a loyalty program that rewards members across Hard Rock's portfolio of...
World of Hyatt Platform Adds More Than 700 Properties From Mr & Mrs Smith
CHICAGO—Hyatt Hotels Corporation announced that World of Hyatt is offering members access to earn and redeem at a collection of more than 700 boutique...
Omni Hotels & Resorts Updates Select Guest Loyalty Program
DALLAS, Texas—Omni Hotels & Resorts announced new details about its Select Guest Loyalty Program. Representing the first program transformation in a decade, members will...
Three Key Practices for a Strong Loyalty Program
Today’s traveler has an abundance of lodging choices. With customer loyalty playing an integral role in a hotel’s operations, getting it right can mean...
A Lens on Loyalty: Guest Loyalty Programs Provide Benefits, but the Fees Are Rising
Over the years, the fees hotel owners pay to franchise companies have typically grown at a pace greater than the rise in hotel rooms...