LAS VEGAS—Caesars Entertainment Corporation will introduce “Caesars Rewards” as the next evolution of its loyalty program effective Feb. 1, 2019. With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest in the world. The new program leverages the Caesars brand to better connect with the company’s global destinations and enhance the profile of all Caesars properties in gateway cities around the world.
“From the iconic Caesars Palace in Las Vegas and through many of our other properties, guests know the Caesars brand, and Caesars Rewards helps us strengthen that connection across our global network,” said Mark Frissora, Caesars Entertainment president and CEO. “Uniting all of our destinations under the Caesars brand through this program, Caesars Rewards is a powerful engine that connects our members to the full Caesars empire and everything it has to offer—particularly as we continue expanding our products and global footprint.”
Through the new Caesars Rewards loyalty program, members will have access to new ways to earn complimentary hotel stays, including international stays at Caesars’ newest luxury resorts in Dubai. Members will also have new access to special events such as private New Year’s Eve parties throughout the United States, golf outings with celebrities, famed sporting events, and more through Caesars Rewards partners.
Additionally, both gaming and hospitality Caesars Rewards members will earn credits through slot and table play, hotel stays, dining, entertainment purchases, shopping, spa treatments, golf, and more that can be redeemed for experiences and amenities at more than 45 Caesars resorts and casinos around the world.
All Total Rewards members will be automatically transitioned to Caesars Rewards on Feb. 1. Caesars Rewards will have the same membership tiers as the previous program (Gold, Platinum, Diamond, and Seven Stars) and tier-earning criteria. Members can pick up their new Caesars Rewards cards at any Caesars Rewards Center beginning Feb. 1.
In the coming months, all Total Rewards-branded programs will also transition to Caesars Rewards. Caesars’ mobile app, Play by TR, will become “Caesars Rewards Mobile App” in mid-February, and Caesars Rewards Visa, Caesars Rewards Live Events, and others will follow.