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How M.K. Guertin Defined Best Western’s Mission

How M.K. Guertin Defined Best Western’s Mission

Long before the inception of TripAdvisor and GPS, travelers relied on word-of-mouth recommendations, print directories, and guidebooks to find the right place to lay their heads. As early as the 1920s, motel owners began organizing referral systems through which they ...

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How Michelle Russo Built HotelAVE from the Ground Up

How Michelle Russo Built HotelAVE from the Ground Up

After leaving her job as a leisure analyst at Deutsche Banc, Michelle Russo started driving around New England in her Jetta, looking for small roadside hotels she could afford to buy. During her three years on Wall Street, Russo garnered ...

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Why a Health Care Company Built its Own Best Western

Why a Health Care Company Built its Own Best Western

As the director of business development at Samaritan Health Services, a non-profit health care organization that covers the communities of the mid-Willamette Valley and Central Oregon, Rob Mullins seems like an improbable candidate to become a hotel franchisee. However, in ...

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Carlson Owner Shares Secret to a Happy Franchise Marriage

Carlson Owner Shares Secret to a Happy Franchise Marriage

In the mid-’70s, Leo Sand worked summers at a family-owned Friendship Inn. Today, Sand Companies, the construction, property management, and real estate development business he co-founded, owns and/or manages 19 properties, 16 of which are Country Inns & Suites by ...

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Hotel Zephyr GM Creates Playful Guest Experience

Hotel Zephyr GM Creates Playful Guest Experience

“It’s a play day at Zephyr, how may I Zephyr you?” answers a cheerful woman with a Spanish accent. The unconventional phone greeting at Hotel Zephyr is likely to catch a first-time caller off guard. But that’s the exact reaction ...

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