The Fess Parker Introduces Wine Tasting Room

The Fess Parker family of wines will expand its tasting experience with the opening of a new tasting room inside Santa Barbara’s four diamond beach-front resort property, The Fess Parker—A DoubleTree by Hilton Resort.

Opening its doors on June 22, the newest Fess Parker tasting room will bring together Santa Barbara’s beach atmosphere with a rotating selection of 16 wines from Fess Parker Winery and Epiphany, focusing on limited production and single vineyard offerings. In addition, the tasting experience will be fresh and innovative featuring the state-of-the-art Enomatic wine dispensing system, known for protecting the freshness, flavors, and characteristics of each wine. Wines are enjoyed with the touch of a button, and savored as if each bottle had just been opened.

“We are excited to have the opportunity to bring the Fess Parker Winery experience ‘over the hill’ to our hotel guests who aren’t able to journey to wine country during their stay,” said Eli Parker, “It is a project we have envisioned for this property for quite some time. To see it come to fruition is very satisfying.”


The Santa Barbara beach-front tasting room, located off of the main lobby inside the resort, joins the Parker family’s long-celebrated Los Olivos, Calif. properties, including Fess Parker Winery, Fess Parker Wine Country Inn, Epiphany Wine Co., and The Bubble Shack.

“The tasting room is our direct connection with the Fess Parker Winery,” commented Matthew LaVine, general manager of The Fess Parker—A DoubleTree by Hilton Resort. “Guests who pass through our resort doors will now have the unique opportunity to experience a variety of Fess Parker award winning wines indigenous to Santa Barbara and in an intimate and private setting.”

Known for their hospitality and lifelong dedication to Santa Barbara County’s wine culture, the Parker family has also launched a series of enhanced tasting experiences at its flagship Fess Parker Winery and Vineyard in Los Olivos. From in-depth tastings of exclusive wine sections to food pairings featuring locally sourced cuisine, the family looks forward to creating the ultimate wine country experience for guests.