SI College Football Preview-virtual reality

IHG Launches Virtual Reality Marketing in Sports Illustrated

IHG is taking on a new kind of marketing in Sports Illustrated's College Football Preview Issue—virtual reality (VR). The move is part of the...
Digital Loyalty

The ‘Magic’ of Email Marketing

Everyone who has shopped online has experienced this once. Remember searching the internet for a new coffee maker and instead filling your cart with...

Motel 6 Launches Campaign About Experiences

DALLAS—Motel 6, the largest owned and operated hotel chain in the North American economy segment, launched a new national television campaign. Entitled "Traveling Song,"...
Social Media Instagram Influencer

Social Media Influencers Aren’t Just for Luxury Brands

Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo...
Kimpton Boston Super Bowl

Super Bowl LIII Prompts Goat-Inspired Wager Between Kimpton Hotels in Boston and Los Angeles

Joe Capalbo, area director of operations for Kimpton Hotels of New England and general manager of the Kimpton Marlowe hotel in Cambridge, is looking...

Canopy Introduces Neighbors in Social Media Campaign

MCLEAN, Va.—Canopy by Hilton has announced a new social media campaign, “Meet the Neighbors.” This series spotlights locals’ point of view through interviews with...
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Four Seasons Hotels and Resort - Fortune Best Companies to Work For

Five Hotel Companies Among Fortune’s 100 Best Companies to Work For

Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
Linens

What Are Your True Variable Costs Per Occupied Room?

Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
Hotel security

12 Ways To Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
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