Boston Hotels Agree to Use Twitter for Crisis Communications

BOSTON, MA. The lessons learned following the Boston Marathon Bombings were many, but one lesson that was learned rather quickly was that Twitter was...

How to Protect Your Online Presence

In January, spammers hijacked official website links for thousands of hotels listed within Google+ Local, rerouting visitors to third-party booking services. Since these listings...

Holiday Inn Express Launches “Be The Readiest” Campaign

InterContinental Hotels Group (IHG) this week debuted its latest brand campaign for Holiday Inn Express. As part of the brand’s long-running Stay Smart campaign,...
Digital marketing

Five Digital Marketing Mistakes That Hotels Should Avoid

It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
Social media influencer

Marketing Hotels Through Social Media Influencers

Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...
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