Boston Hotels Agree to Use Twitter for Crisis Communications
BOSTON, MA. The lessons learned following the Boston Marathon Bombings were many, but one lesson that was learned rather quickly was that Twitter was...
How to Protect Your Online Presence
In January, spammers hijacked official website links for thousands of hotels listed within Google+ Local, rerouting visitors to third-party booking services. Since these listings...
Holiday Inn Express Launches “Be The Readiest” Campaign
InterContinental Hotels Group (IHG) this week debuted its latest brand campaign for Holiday Inn Express. As part of the brand’s long-running Stay Smart campaign,...
Five Digital Marketing Mistakes That Hotels Should Avoid
It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
Marketing Hotels Through Social Media Influencers
Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...