Best Western Plus West Lawrence

Partnering with Local Alumni Associations is a Win-Win Proposition

When the Best Western Plus West Lawrence in Lawrence, Kan., opens its doors in October, it is not going to be hurting for business....
SIX Travel

SIX Travel App Enables Booking via Instagram Stories

NEW YORK—SIX Travel recently launched its app out of BETA, allowing travelers to book hotels directly through Instagram Stories and other online publishers. Built exclusively...
Steve Kaufer, CEO, introduced the new TripAdvisor travel feed on Sept. 17, 2018 in New York City.

TripAdvisor Will Launch a Site Later This Year with a New Social Feed

NEEDHAM, Mass.—This week, TripAdvisor announced that later this year, it will be launching a new site and mobile experience that includes a social feed....
search smarter, book smarter

Independent Hotels and Digital Advertising Demands

In 2018, it’s nearly impossible to remember that there was a time when the internet didn’t exist. Due to the sheer amount of time...
Guest Feedback

Six Missteps to Avoid When Capturing and Actioning Guest Feedback

In today's economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this...
influencers

Five Tips for Incorporating Influencers Into Marketing Strategies

Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
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Four Seasons Hotels and Resort - Fortune Best Companies to Work For

Five Hotel Companies Among Fortune’s 100 Best Companies to Work For

Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
Linens

What Are Your True Variable Costs Per Occupied Room?

Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
Hotel security

12 Ways To Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
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