Book group business

Five Closing Tactics to Book Group Business

Blazingly successful group sales managers and directors don’t wait to initiate the close. They work the close right from the start. Today’s meeting planners are...
Anthony Melchiorri

Ask Anthony: Have Hotels and OTAs Reached Equilibrium?

Anthony Melchiorri, hotel fixer and host of Travel Channel’s Hotel Impossible, loves dishing out advice. From sharing best practices to tackling operational issues, he’s here to...
Interconnectivity, meeting planners

Six Concerns That Meeting Planners Have in 2018

Eden Prairie, Minn.—Budgets, security of content, advanced AV and technical services, and the challenges of meeting the increasingly complex dietary demands of a more...
email campaigns

Six Steps for Creating Effective, Personalized Email Campaigns

Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...
direct booking conversion rate

Live Rates Make Multi-Channel Distribution Strategies Work

It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make...
SEO

Seven Ways for Hotels to Grow Through Better SEO

Years into the online experience, search engine optimization (SEO) remains one of the most misunderstood and neglected areas of digital development. For the sake...
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Four Seasons Hotels and Resort - Fortune Best Companies to Work For

Five Hotel Companies Among Fortune’s 100 Best Companies to Work For

Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Linens

What Are Your True Variable Costs Per Occupied Room?

Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
Hotel security

12 Ways To Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
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