Partnering with Local Alumni Associations is a Win-Win Proposition
When the Best Western Plus West Lawrence in Lawrence, Kan., opens its doors in October, it is not going to be hurting for business....
SIX Travel App Enables Booking via Instagram Stories
NEW YORK—SIX Travel recently launched its app out of BETA, allowing travelers to book hotels directly through Instagram Stories and other online publishers. Built exclusively...
TripAdvisor Will Launch a Site Later This Year with a New Social Feed
NEEDHAM, Mass.—This week, TripAdvisor announced that later this year, it will be launching a new site and mobile experience that includes a social feed....
Independent Hotels and Digital Advertising Demands
In 2018, it’s nearly impossible to remember that there was a time when the internet didn’t exist. Due to the sheer amount of time...
Six Missteps to Avoid When Capturing and Actioning Guest Feedback
In today's economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this...
Five Tips for Incorporating Influencers Into Marketing Strategies
Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
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Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
What Are Your True Variable Costs Per Occupied Room?
Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
12 Ways To Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
