Wyndham Grand Clearwater Beach-Wyndham Rewards Auction

Wyndham Launches Rewards Auction Platform

Following its June announcement of a loyalty partnership with Caesars Entertainment, Wyndham is today launching a rewards auction platform to give U.S. Wyndham Rewards...
My Place Convention 2019

My Place Announces New Loyalty Program at 2019 Convention

SAN DIEGO—The 2019 My Place Hotels Convention, which took place from April 23-25 at The Hard Rock Hotel in San Diego, saw record attendance...

Loyalty Members Increase, But Many Are Inactive

In 2015, major hotel chains saw the number of loyalty program members increase by an estimated 13.1 percent to more than 344 million members...
Woman working at a hotel handing a loyalty card or card key at the front desk

Preferred Hotels & Resorts Launches ‘I Prefer Alliance’ Loyalty Platform for Independent Hotels

Preferred Hotels & Resorts has launched I Prefer Alliance, a new loyalty platform that allows independent hotels and regional hotel brands to extend full...
Grand Copthorne Waterfront Hotel

Millennium Hotels & Resorts Launches Corporate Booking Product

SAN FRANICSCO—Millennium Hotels & Resorts launched a corporate bookings product, Millennium for Business. Breathing new life into its previous offering, Business Direct, the new...