Wyndham Launches Rewards Auction Platform
Following its June announcement of a loyalty partnership with Caesars Entertainment, Wyndham is today launching a rewards auction platform to give U.S. Wyndham Rewards...
My Place Announces New Loyalty Program at 2019 Convention
SAN DIEGO—The 2019 My Place Hotels Convention, which took place from April 23-25 at The Hard Rock Hotel in San Diego, saw record attendance...
Loyalty Members Increase, But Many Are Inactive
In 2015, major hotel chains saw the number of loyalty program members increase by an estimated 13.1 percent to more than 344 million members...
Preferred Hotels & Resorts Launches ‘I Prefer Alliance’ Loyalty Platform for Independent Hotels
Preferred Hotels & Resorts has launched I Prefer Alliance, a new loyalty platform that allows independent hotels and regional hotel brands to extend full...
Millennium Hotels & Resorts Launches Corporate Booking Product
SAN FRANICSCO—Millennium Hotels & Resorts launched a corporate bookings product, Millennium for Business. Breathing new life into its previous offering, Business Direct, the new...
