Best Western Rewards Ranked Among Top Loyalty Programs
PHOENIX, Ariz.—WalletHub released the findings of its hotel rewards program study earlier this month. Best Western Hotels & Resorts earned the number two spot...
Preferred Hotels & Resorts Launches ‘I Prefer Alliance’ Loyalty Platform for Independent Hotels
Preferred Hotels & Resorts has launched I Prefer Alliance, a new loyalty platform that allows independent hotels and regional hotel brands to extend full...
Hilton Honors Announces Loyalty Program Updates
Hilton today announced updates to its guest loyalty program, Hilton Honors, making it easier for members to earn points and unlock rewards. Starting in...
The Importance of Data Scientists in Customer Loyalty
Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have...
How Accor’s New Loyalty Program Caters to Evolving Preferences
So, what could be new in loyalty programs? That’s what LODGING wanted to know in speaking to Jeff Doane, senior vice president, sales and...