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Aron Ezra

Aron Ezra
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As Chief Marketing Officer, Aron oversees all marketing initiatives, internal and external communication efforts, and corporate brand strategy for the NRT portfolio. He was previously the founder and CEO of OfferCraft, a software company that was acquired by NRT in 2018.
guest engagement - gamification

Three Tips for Using Gamification To Engage Guests

A mid-sized hospitality company had a problem—almost no one was liking or clicking on their social media posts. The solution took an out-of-the-box approach: post a series of custom games online that people could...

How Presenting Options to Guests Unlocks a World of Insights

Sixteen years ago, researchers Sheena Iyengar and Mark Lepper published a paper now known as “The Jam Study.” They found that consumers were ten times more likely to purchase jam when presented with 6...
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