Hotel owners are often hesitant to refurbish their guestrooms because of the significant expense that it entails. However, refurbishment is necessary at periodic intervals to ensure that quality is maintained, brand image is secured, and guests’ expectations are fulfilled. Investing in your guestrooms is an investment for your hotel’s future competitiveness. Here are three factors that will dictate when it is time to refurbish:
Average occupancy
Hotels that enjoy higher occupancy obviously experience greater utilization of their guestrooms. This translates into greater “wear and tear” and the need for more frequent refurbishment.
Location
Where a lodging property is located will likely affect the rate at which the asset will deteriorate in quality. Resorts near the beach will be adversely impacted by sand, saltwater, and the sea air that can destroy carpeting and draperies, rust metal furniture, warp wooden case goods, or compromise electronics.
Types of guests
Hotels that cater to youth groups, families, outdoorsmen, and construction and oil workers often experience greater and/or quicker damage and depreciation of its guestrooms than those that primarily serve business travelers and older clientele.
About the Author
Dr. William D. Frye is an Associate Professor in the College of Hospitality and Tourism Management at Niagara University and co-author of AH&LEI’s housekeeping textbook Managing Housekeeping Operations.
