STR: U.S. Hotel Industry Surpasses One Billion Unsold Room Nights

December 2020

HENDERSONVILLE, Tennessee — U.S. weekly hotel occupancy decreased slightly from the previous week, according to the data from STR for the week of December 13-19, 2020. STR also reported that the industry surpassed one billion unsold room nights for the first time on record.

U.S. Hotel Industry Performance

Dec. 13-19, 2020 vs. Dec. 15-21, 2019

 

Occupancy: 36.8% (-26.4%)
ADR: $85.50 (-21.9%)
RevPAR: $31.45 (-42.5%)

Compared to the week of December 15-21, 2019, occupancy for the week of December 13-19, 2020, fell 26.4 percent year over year to a level of 36.8 percent—down from 37.8 percent the previous week. Average daily rate (ADR) declined 21.9 percent year over year to $85.50 and revenue per available room (RevPAR) fell 42.5 percent year over year to $31.45.

Aggregate data for the Top 25 Markets showed lower occupancy (34.9 percent) for the week of December 13-19 but higher ADR ($90.00) than all other markets. Among the Top 25 Markets, Tampa/St. Petersburg, Florida, saw the highest occupancy level at 45.4 percent. Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (21.6 percent), and Minneapolis/St. Paul, Minnesota-Wisconsin (23.9 percent).

 

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