A Lens on Loyalty: Program Membership, Contribution, Liability, and Costs Continue to Grow
Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions....
CoStar: Holiday Calendar Shift Impacts Weekly U.S. Hotel Industry Performance
WASHINGTON—Due to the Veteran’s Day calendar shift, the U.S. hotel industry reported mixed year-over-year performance comparisons, according to CoStar’s latest data through Nov. 16,...
STR, TE Downgrade U.S. Hotel Forecast in Final Revision of 2024
NASHVILLE—STR and Tourism Economics downgraded the growth rate in the final U.S. hotel forecast revision of 2024.
For 2024, projected gains in average daily rate...
CBRE: U.S. Hotel Performance Expected to Accelerate at Year End
DALLAS, Texas—Despite facing challenges from subdued summer demand and a sluggish third quarter, U.S. hotel performance is expected to reaccelerate in the fourth quarter...
CoStar: U.S. Hotel Industry Reports Negative Year-Over-Year Performance
WASHINGTON—As projected for election week, the U.S. hotel industry reported negative year-over-year performance comparisons, according to CoStar's latest data through Nov. 9, 2024.
U.S....