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Revised Forecast: U.S. Hotel Room Revenue Unlikely to Recover Until 2024

Coronavirus economic impact
HENDERSONVILLE, Tenn. — Full recovery in U.S. hotel demand and room revenue remains unlikely until 2023 and 2024, respectively, according to the slightly downgraded STR and Tourism Economics forecast released during the 2020 Hotel Data Conference. “Performance recovery is going to remain slow and well off of the pre-pandemic pace until the context for travel improves and group business begins...

Economics and Data During Day Two of AAHOACON 2020

COVID-19 data - AAHOACON 2020
  On the second day of the 2020 AAHOA Virtual Convention & Trade Show, in a session titled “U.S. Economic and Travel Outlook: 2020 and Beyond,” Adam Sacks, president of Tourism Economics, an Oxford Economics company, noted that there was a nearly 90 percent drop in travel in April 2020 because of the COVID-19 pandemic. But in the following months,...

STR: U.S. Hotel Performance Continues Upward Creep in the First Week of August

August 2020
HENDERSONVILLE, Tenn. — U.S. hotel performance data for the week of August 2-8, 2020, showed slightly higher occupancy and room rates from the previous week, according to STR. U.S. Hotel Industry KPIs Aug. 2-8 2020 vs. Aug. 4-10, 2019   Occupancy: 49.9% (-32.6%) ADR: $100.88 (-24.9%) RevPAR: $50.37 (-49.4%) Compared to the week of August 4-10, 2019, occupancy declined 32.6 percent to 49.9 percent, average daily...

STR, AirDNA Analysis: Hotels Gain in Occupancy, Short-Term Rentals Near RevPAR Recovery

Housing, condo, rental - AirDNA
HENDERSONVILLE, Tenn. — The hotel industry has made promising weekly gains in occupancy since its low point of the COVID-19 pandemic, while short-term rentals are nearing last year’s levels in revenue per available room (RevPAR), according to a joint analysis of 27 global markets by STR and AirDNA. To measure the impact of the global pandemic on the two hospitality...

Baird/STR Hotel Stock Index Dropped 1.7 Percent in July

Baird/STR Hotel Stock Index — 2020 Monthly Returns — July 2020
HENDERSONVILLE, Tenn., and MILWAUKEE — The Baird/STR Hotel Stock Index declined 1.7 percent in July to a level of 3,010. Year to date through the first seven months of 2020, the stock index was down 42.9 percent. “Hotel stocks underperformed again in July as industry-wide occupancy growth continued to moderate on a weekly sequential basis,” said Michael Bellisario, senior hotel...