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resort

Resort Resilience: Will Resorts Survive the Global Pandemic?

Resorts are a particularly resilient market segment. They survived 9/11 and the 2008 financial crisis with very little negative impact, and data shows that...
October 2020

STR: Occupancy Remains Above 50 Percent for Second Consecutive Week

HENDERSONVILLE, Tennessee—U.S. hotel occupancy for the week of October 11-17, 2020, was virtually flat from the previous week at 50.1 percent, according to the...
decline

STR: U.S. Hotel Industry Reports Lowest Q3 Occupancy on Record

HENDERSONVILLE, Tennessee — In Q3 2020, the U.S. hotel industry reported its lowest third-quarter occupancy level on record, according to data from STR. Compared to...
September 2020

STR: U.S. Hotel Industry Performance Dips in September

HENDERSONVILLE, Tennessee—In September 2020, the U.S. hotel industry showed slightly lower performance from the month prior, according to data from STR. U.S. Hotel Performance September 2020...
October 2020

STR: U.S. Occupancy Hits 50 Percent for the Second Time Since Pandemic’s Low Point

HENDERSONVILLE, Tennessee—U.S. weekly hotel occupancy hit 50 percent for just the second time since the low point of the pandemic, according to the latest...