STR: U.S. Hotel Industry Performance Dips in September

September 2020

HENDERSONVILLE, Tennessee—In September 2020, the U.S. hotel industry showed slightly lower performance from the month prior, according to data from STR.

U.S. Hotel Performance
September 2020 vs. September 2019

 

Occupancy: 48.3% (-28.2%)
ADR: $99.12 (-24.9%)
RevPAR: $47.87 (-46.1%)

Compared to September 2019, U.S. hotel occupancy in September 2020 declined 28.2 percent to 48.3 percent, average daily rate (ADR) fell 24.9 percent to $99.12, and revenue per available room (RevPAR) dropped 46.1 percent to $47.87.

Each of these three key performance indicators came in lower than in August. The absolute levels recorded in August were the highest for any month since April. More recently, October weekly data showed that occupancy reached 50 percent for just the second time since the industry’s low point.

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Overall, the Top 25 Markets showed lower occupancy but higher ADR than all other markets in September 2020.

Among the Top 25 Markets, Oahu Island, Hawaii, reported the lowest September 2020 occupancy level (21.3 percent), which represented a 74.9 percent decline in year-over-year comparisons. However, the market showed the highest ADR ($152.47), which was down 32.6 percent. In addition to Oahu Island, eight other markets posted ADR above $100.

Norfolk/Virginia Beach, Virginia, reported the highest occupancy level (56.8 percent), which was down 10.7 percent year over year. The only other Top 25 Markets with occupancy above 50 percent were in California: San Diego (54 percent) and Los Angeles/Long Beach, California (53.8 percent).

STR’s hotel performance sample comprises 68,000 hotels and 9.1 million hotel rooms around the globe.

 


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