Finance & DevelopmentFinanceSTR: 2020 Is Officially the Worst Year on Record for U.S. Hotels

STR: 2020 Is Officially the Worst Year on Record for U.S. Hotels

HENDERSONVILLE, Tennessee—According to year-end 2020 data from STR, the U.S. hotel industry reported all-time lows in occupancy and revenue per available room (RevPAR).

In addition to historically low absolute levels in the aforementioned metrics, average daily rate (ADR) came in lower than any year since 2011. Year-over-year declines were the worst on record across the three key performance metrics: Occupancy declined 33.3 percent year over year to a level of 44 percent; ADR dropped 21.3 percent year over year to $103.25; and RevPAR fell 47.5 percent to $45.48.

U.S. Hotel Performance

2020 vs. 2019

 

Occupancy: 44.0% (-33.3%)
ADR: $103.25 (-21.3%)
RevPAR: $45.48 (-47.5%)

For the first time in history, the industry surpassed 1 billion unsold room nights, which eclipsed the 786 million unsold room nights during the Great Recession in 2009. Based on November year-to-date results, the industry is expected to show nearly zero profit for the year when STR releases P&L data next week.

Among the Top 25 Markets, Minneapolis/St. Paul, Minnesota-Wisconsin, reported the lowest occupancy level (33.3 percent) in 2020, which represented a 49.9 percent decline in year-over-year comparisons.

Tampa/St. Petersburg, Florida, was the only Top 25 Market to reach 50 percent occupancy—50.8 percent for the year. The market’s occupancy level was still 29.4 percent lower than in 2019.

Oahu Island, Hawaii, was the only major market to post ADR above $200 at $215.57 (down 10.5 percent year over year), even as the market saw the steepest year-over-year occupancy decline (down 53.7 percent to 39 percent for 2020).

Norfolk/Virginia Beach, Virginia, came in closest to its 2019 comparable with occupancy of 49.1 percent (down 22.7 percent year over year) and RevPAR at $43.93 (down 34.7 percent year over year).

In aggregate, the Top 25 Markets showed lower occupancy (42.9 percent) but higher ADR ($114.09) than all other markets in 2020.

 


Subscribe to receive LODGING’s free daily e-newsletter.

SUBSCRIBE

RELATED ARTICLES

New Pyramid Global Hospitality COO Continues Focus on Big Data to Benefit Owners

Pyramid Global Hospitality Chief Operating Officer Eric Habermann retired in April following seven years with the company and a nearly 40-year career in hospitality....

Grand Hyatt Kauai Resort & Spa Launches Scholarship Program

Grand Hyatt Kauai Resort & Spa, a 605-room resort, announced the launch of a scholarship program to support the continued education of its colleagues...

Hilton Surpasses 500 Hotels in Florida

MCLEAN, Virginia, and MIAMI, Florida—Hilton announced a major milestone as the company surpassed 500 open hotels across Florida. This growth was fueled in part...

Hunter Hotel Advisors Brokers Sale of Residence Inn Detroit Novi

ATLANTA, Georgia—Hunter Hotel Advisors (Hunter) announced the successful sale of the 107-key Residence Inn Detroit Novi. Spark GHC purchased the property from an institutional...

PMZ Realty Capital Arranges Loan for Hampton Inn Marysville

PMZ Realty Capital LLC announced that it has secured a $5.3 million loan for the Hampton Inn Marysville, located in Marysville, Ohio. The loan...

LivAway Suites Breaks Ground on New Property in Tucson, Arizona

SALT LAKE CITY, Utah—LivAway Suites announced the groundbreaking of its newest property in Tucson, Arizona, which marks its fourth in the state over the...