Tag: ADR
STR: ADR Not Expected to Recover to Pre-2020 Levels in the Next Five Years
HENDERSONVILLE, Tenn. — Even with improving performance already underway, U.S. hotel demand will not return completely to pre-pandemic levels until 2023, according to the...
STR: U.S. Hotel Occupancy at 26 Percent for Week Ending April 25
HENDERSONVILLE, Tenn. — The U.S. hotel industry reported significant year-over-year declines across three key performance metrics during the week of April 19-25, 2020, according...
STR: Hotel Industry Posts Positive Performance for First Month of 2020
HENDERSONVILLE, Tenn. — The U.S. hotel industry reported positive results across three key performance metrics during January 2020, according to data from STR. Compared...
Miami Hotels Shatter Super Bowl Weekend Records
BROOMFIELD, Colo. — Miami hotel performance exceeded projections and reached record levels in both average daily rate (ADR) and revenue per available room (RevPAR)...
Loyalty-Related Hotel Bookings Surpass 50 Percent of All U.S. Bookings
ROCKVILLE, Md. — Hotel brand loyalty programs continue to play a major factor in where and how guests are booking their stays. Today loyalty-related...