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Is August the Last Chance for the 2020 Season?

Sunset at the beach - vacation
The latest edition of Duetto's Pulse Report, which assessed hotel metrics from July 13-26, showed a strong uptick in demand linked to the July 4th holiday, but as predicted back then, the increase has done little, if anything, to revive the market. Data for North America and Latin America continued to trail heavily behind the same time last year...

STR and Tourism Economics Downgrade U.S. Hotel Forecast for 2020 and 2021

Coronavirus economic impact
HENDERSONVILLE, Tenn. — The latest U.S. hotel forecast from STR and Tourism Economics projects a 57.5 percent decline in revenue per available room (RevPAR) in 2020, then a 48 percent increase in the metric in 2021. Each percentage change was downgraded from a late-March forecast revision, which called for a 2020 RevPAR decrease of 50.6 percent followed by a 2021 increase...

STR: RevPAR Forecast to Flatten in 2020

Slowdown - Global Travel Pricing
LOS ANGELES — For the first time since 2009, the U.S. hotel industry is projected for a non-growth year in revenue per available room (RevPAR), according to STR and Tourism Economics’ first forecast of 2020 just released at The Americas Lodging Investment Summit (ALIS). “2019 was the industry’s worst year since the recession for RevPAR growth, which came in at...

Checking in With RLH Corporation’s John Russell and Harry Sladich

In November, Greg Mount resigned from his position as CEO of RLH Corporation. In December, the company named industry veteran John Russell interim CEO, noting that the Board would continue to search for a permanent CEO appointment during Russell’s tenure. Since taking the interim CEO position, Russell and the RLH Corporation team have been working to refocus the company...

Looking Back on 2019 and Ahead to 2020 With Supply Change in Mind

RevPAR Growth Ranks: 2020 Projection
As we enter 2020, messages and performance studies through 2019 include comments about how the lodging industry is slowing down and predictions of hard times ahead. Therefore, it is interesting to identify and examine STR’s Top 25 U.S. Markets and understand how they trend and measure versus the rest of the U.S. lodging industry as a whole. STR’s Top 25...