Selina Updates Executive Leadership Team

NEW YORK—Selina Hospitality PLC announced recent updates to its executive leadership team. Gadi Hassin has been promoted to chief operating officer (COO), where he oversees the operational, commercial, and financial performance of Selina’s hotel portfolio. Hassin joined Selina in 2020 as managing partner of the APAC region where he was responsible for regional expansion. As COO, Hassin will leverage his 30 years of experience in the hospitality industry across four continents and seven countries, including time at Hyatt Hotels Corporation, The Ritz Carlton, and the Ovolo Group.

“I am excited to be named chief operating officer of Selina,” said Gadi Hassin. “We have an incredible portfolio of hotels and I look forward to supporting and guiding the operations leadership team to drive excellence and improvement. We have the potential to improve the performance of our existing portfolio and we have a clear path on how to do that. My focus will be on driving operational excellence across the organization, ensuring we deliver an exceptional experience for our guests while paving the path to profitability.”

Rafael del Castillo has been appointed as Selina’s first chief revenue officer (CRO), where he will be responsible for driving increased revenue performance at Selina’s hotel portfolio. His top two priorities will be to continue the traction to optimize occupancy levels and to grow the food and beverage business. Before Selina, he held leadership positions at several leisure and lodging companies, including managing marketing, sales, and product development at Valentin Hotel Group, overseeing the hotel product team across Latin America at Expedia Group, and leading market strategy for Marriott International Inc. in Mexico.

“I am excited to join Selina at this time. After spending time with Rafael and Daniel, I believe in the enormous potential this brand can have, not only for growth with the existing hotel base but to eventually open more Selinas in attractive markets once the company resumes expansion,” said del Castillo.


Emilo Gracia was appointed as chief people officer of Selina. Gracia will oversee Selina’s more than 2​​,000 employees, training programs, compensation and benefits, and recruiting of corporate and hotel-level roles. Before Selina, Gracia served as VP of culture and human resources at the World Travel & Tourism Council (WTTC), where he played a role in developing strong leadership and coaching cultures in alignment with business objectives. Before his role at WTTC, Gracia held international leadership positions at organizations such as Michael Kors, Christian Louboutin, and Value Retail, where he spearheaded strategic global HR initiatives and talent management programs to support business growth.

“This is a great time to join Selina. I believe that with my background I can provide immediate value to many core HR processes, which can help get Selina back to a foundation from which it can grow. I found the brand captivating as a guest and look forward to the future,” said Garcia.

Lena Katz, chief technology officer, and Sam Khazary, executive vice president and global head of corporate development, are no longer with the company.

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