Peachtree Group Names Melissa Ross Smith Chief Operating Officer

Melissa Ross Smith

ATLANTA—Peachtree Group announced the appointment of Melissa Ross Smith as chief operating officer. Smith will be responsible for the overall performance, strategy, and organizational development of Peachtree and its operating businesses. She will report to Greg Friedman, managing principal and CEO, and will be an executive team member.

“As Peachtree continues to evolve, improving our foundational processes is imperative to the future growth of our business,” Friedman said. “Melissa is an excellent complement to our team as she has an exceptional blend of leadership, vision, and execution needed to be Peachtree’s COO.”

Before joining Peachtree, Smith held several high-level positions at organizations, most recently as managing director for OS National. In that role, she managed more than 250 professionals and was responsible for evaluating performance management systems and devising improvements to strengthen controls and optimize results.

“I am deeply impressed by Peachtree’s success,” Smith said. “Not only am I excited about the future opportunities, knowing that I can help execute and bring operational excellence across all segments, but I am also pleased to be joining an executive team representing some of the best people in commercial real estate.”

Previous articleHilton Announces New Extended-Stay Brand With Working Title Project H3
Next articleAmadeus Report Finds Updated Traveler Expectations in 2023