The Data-Driven CVB: Modern Destination Marketing
Category: Marketing, Meetings & Events, Operations
In today’s rapidly evolving business travel landscape, convention and visitor bureaus (CVBs) and destination marketing organizations (DMOs) remain allies to the hospitality industry in their respective cities. While leisure travelers have their merits, the ability to secure group events that guarantee a steady stream of income for local businesses is an asset. IMEX America 2023 was a positive indication that our industry is now looking beyond recovery with a focus on sustainable growth. With record attendance, it
WASHINGTON—The American Hotel & Lodging Association (AHLA) concluded a three-day Global Reformbnb General Assembly, which drew hospitality and policy leaders from around the globe. The meeting convened in Washington and focused on best practices for promoting equal tax and regulatory treatment of hotels and short-term rentals, such as Airbnbs, and ensuring that online booking sites, or digital distributors, are fair to both consumers and hotels. Global Reformbnb is an international group of hotel associations that
STR, TE Lift ADR and RevPAR Predictions in Final U.S. Hotel Forecast Revision of 2023
Category: Featured, Finance, Finance & Development, Market Reports
HENDERSONVILLE, Tennessee—STR and Tourism Economics lifted year-over-year growth projections for average daily rate (ADR) and revenue per available room (RevPAR) in the final U.S. hotel forecast revision of 2023. For 2023, growth in RevPAR was raised by 0.3 percentage points, due to a 0.6 percentage point lift in ADR growth. Recent RevPAR trends demonstrate that rate continues to be the primary driver of performance. Occupancy was downgraded slightly (by 0.2 percentage points). For 2024, the
DALLAS, Texas—Omni Hotels & Resorts announced new details about its Select Guest Loyalty Program. Representing the first program transformation in a decade, members will be recognized and rewarded based on stay experiences. The Select Guest Loyalty Program members will continue to earn rewards at the same rate for each night of their stay. In addition, they will also earn rewards each time they dine at any on-property restaurant, play a round of golf, spend a
In celebration of its 20th anniversary, Valencia Hotel Group announced a rebranding to Valencia Hotel Collection, which reflects how the independent hotel group’s portfolio has transformed since its launch. “We are incredibly proud to be celebrating twenty years of Valencia Hotel Group and felt that now was the perfect time to rebrand to Valencia Hotel Collection,” said Doyle Graham, Jr., founder, president, and CEO of VHC. “With seven independent hotels currently operating and substantial growth
