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sensory branding

Sensory Branding: 5 Ways the Approach Can Deliver Impactful Guest Experiences

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction...

Hyatt Regency Brand Collaborates With Future, a Personal Training Platform

CHICAGO—Hyatt Hotels Corporation announced a collaboration between the Hyatt Regency brand and Future, a personal training platform that connects users with a fitness coach...

Hilton Expands Global Mobile Messaging Platform

MCLEAN, Virginia—Hilton is expanding its mobile messaging platform to more than 7,000 Hilton properties worldwide by the end of 2024. The system, developed in...

Uplift Partners With Club Med for Pay-Over-Time Offering

SAN FRANCISCO—Uplift announced a partnership with Club Med to provide their guests with the ability at checkout on all reservations to spread the cost...
A woman watches TV in a hotel room

Choice Hotels Launches New Multichannel Marketing Campaign

NORTH BETHESDA, Maryland—Choice Hotels International, Inc. launched its newest multichannel national marketing campaign, "A Stay for Any You." The largest in Choice Hotels' history,...
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