January Sees Slight Growth in Industry

    The U.S. hotel industry’s occupancy remained nearly flat in STR’s latest year-over-year results for January 2016, holding steady at 54 percent. However, the industry experienced slight growth: Average daily rate for January was up 2.8 percent, while revenue per available room (RevPAR) grew 2.4 percent. Experts note this was the lowest January RevPAR performance since 2010, and occupancy declined for the third time in the last 72 months. Despite the lack of strong growth last month, RevPAR has increased in year-over-year comparisons for 71 consecutive months. To read more, click here.

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