Sofitel - Live the French Way

Sofitel Launches Global Brand Campaign That Reaches Into its French Roots

As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is celebrating the brand’s birthplace and heritage by launching...
Social media

My Hotel Doesn’t Care About Social Media

Have a question for our experts? Submit it here. My hotel has no social media presence. What should I do?  "I work in revenue management. The...
Renaissance Los Angeles Airport Hotel

With a New Look, Renaissance Hotels Launches a Global Marketing Campaign

Bethesda, Md.–On the heels of its reimagined global design strategy, Renaissance Hotels, part of Marriott International, this week announced its continued brand evolution with...
guest engagement - gamification

Three Tips for Using Gamification To Engage Guests

A mid-sized hospitality company had a problem—almost no one was liking or clicking on their social media posts. The solution took an out-of-the-box approach:...
Guest feedback study

Three Tips for Keeping Up With Guest Feedback

Hotels today must keep up with guest feedback in real-time across a myriad of platforms ranging from social media to online review sites. Bruce...
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