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Evan Grossman

Experiential travel

Three Ways to Tap Into the Experiential Travel Boom

It takes more than a pool or a spa to woo guests. In 2020, thrill-seeking travelers are looking for more interesting and immersive things to do while they’re in town, giving rise to the...
Viceroy Hotel Chicago - Viceroy Hotels

Positive Impact: Viceroy Hotels Asks For More 
Out of Social Influencers

When influencer Andrew Glatt stayed at the Viceroy Chicago in November, neither the hotel’s Tesla Model X house car, its sprawling rooftop lounge, nor its complimentary shoeshine service ever appeared in his Instagram post....
Insulating Concrete Form

Building Blocks: Hotel Developers Are Turning to Insulating Concrete Forms

In the story of the Three Little Pigs, the house made of brick was the only one strong enough to stand up to the Big Bad Wolf’s huffing and puffing. In the battle against...
climate change

Climate Control: Hoteliers Facing New Challenges as the Weather Turns

As the Kinkade Wildfire burned through Northern California last year and local residents fled their homes and businesses, the Hotel Trio in Healdsburg kept its doors open. Without most working utilities, general manager Scott...
Kingside Bar

The Gerber Group Sets a New Course for Food and Beverage

Scott Gerber, principal and CEO of the Gerber Group, has done something many thought was impossible: He got New Yorkers excited about going to the airport. Gerber helped to turn JFK Airport into a destination...