Sarah Searls

Sarah Searls on Becoming Choice’s First Chief Customer Officer

Sarah Searls has spent the majority of her career working in analytics—first for America Online and Time Warner for nearly 10 years before moving...
HSMAI Marketing Strategy Conference

Exploring New Trends in Hospitality Marketing at HSMAI’s 2020 Marketing Strategy Conference

It’s a new year and, while hotel marketers face many of the same recurring issues, 2020 is expected to present both new challenges and...
Hotel bookings - book direct - mobile tipping

The Race for the Customer and the Connected Trip

The concept of the "connected trip" has been in circulation for a couple of years now and is generally met with enthusiasm. And why...
At CES 2020, LG Electronics (LG) President and Chief Technology Officer Dr. I.P. Park unveiled the framework for the future of artificial intelligence (AI) development with the title of “Levels of AI Experience: the Future of AI and the Human Experience”.

Hotel of the Future? Four Tech Trends From CES 2020

At CES 2020 in Las Vegas, which runs from Jan. 7-10, tech companies are showcasing new products and plans for shaking up a variety...
DREAM Hotel Group - Google Assistant - Volara

Volara Partners With Google Assistant to Launch Real-Time Translation Solution

LAS VEGAS — Last year, Google Assistant unveiled its real-time translation technology, interpreter mode, helping hotel staff carry on conversations with guests speaking foreign...

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Coronavirus impact on economy

UPDATED: How Hotel Brands Are Responding to COVID-19

Leading hotel brands have responded to the COVID-19 pandemic in various ways—from temporarily suspending brand standards and cutting franchise fees to opening their services to...
CARES Act

What Hotel Owners and Operators Need to Know About the CARES Act

On March 27, 2020, President Donald Trump signed into law the Coronavirus Aid, Relief, and Economic Security Act also known as the CARES Act....
Pechanga Warehouse Team Member, Darren Henderson stacks melons and pineapples high on a pallet jack in preparation for donation.

Hotels Step Up to Feed Their Communities During COVID-19

As the number of COVID-19 cases rises nationwide, hotels across the country are shutting their doors and turning off the lights in response to...

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