Bringing a Contemporary Voice to Choice Hotels
As VP of brand strategy for Choice Hotels, Anne Smith has been revamping the company’s image to project a more contemporary voice. With a...
Growing Momentum Takes Choice to New Heights
With its new brand identity, a bigger focus on the upscale segment, and a fresh crop of developers looking to build product, Choice Hotels...
Homewood and Home2 Find Favor with Franchisees
Twenty-two years after the successful launch of the upscale extended-stay Homewood Suites by Hilton brand, Hilton Worldwide doubled its presence in the extended-stay category,...
Ivanka Trump on Her Family’s Approach to Hospitality
Ivanka Trump, executive vice president of development and acquisitions for the Trump Organization and founder of her own fashion company, recently spoke in front...
La Quinta Remains Agile While Focusing on Growth
Going public in April is just another milestone in La Quinta’s steady transformation from regional player to national brand. In La Quinta’s first earnings...