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Bruce Serlen


HSMAI Celebrates Its Superheroes

Little could the planners of Tuesday's Hospitality Sales & Marketing Association International 2017 Adrian Awards Gala know that their choice of a superheroes theme would coincide with the hugely successful marketing effort behind the...

Choosing the Right Management Company

For the first-time owner choosing a management company, it makes sense that one of the first requirements at the top of the list would be experience. Rather than a novice owner signing on with...

Hampton Celebrates 2,000 Hotels and Counting

Launched 30 years ago, Hilton Worldwide’s focused-service Hampton brand celebrated a milestone last Thursday that few brands can lay claim to: the opening of its 2,000th hotel worldwide. The 128-room Hampton Inn & Suites...

The Independent Hotel’s Guide to Soft Brands

With Hilton Worldwide launching the Curio Collection in June and Best Western announcing the BW Premier Collection in October, soft brands once again find themselves in the spotlight. Like others of the genre, Curio...

FRHI Focused on Global Growth of its Three Hotel Brands

When FRHI Hotels & Resorts acquired a 50 percent stake in the historic 279-room Claremont Hotel, Club & Spa in March, the move was consistent with its long-term growth strategy. “The 1903-era hotel is...