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Bruce Serlen

Bruce Serlen
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HSMAI Celebrates Its Superheroes

Little could the planners of Tuesday's Hospitality Sales & Marketing Association International 2017 Adrian Awards Gala know that their choice of a superheroes theme...

Choosing the Right Management Company

For the first-time owner choosing a management company, it makes sense that one of the first requirements at the top of the list would...

Hampton Celebrates 2,000 Hotels and Counting

Launched 30 years ago, Hilton Worldwide’s focused-service Hampton brand celebrated a milestone last Thursday that few brands can lay claim to: the opening of...

The Independent Hotel’s Guide to Soft Brands

With Hilton Worldwide launching the Curio Collection in June and Best Western announcing the BW Premier Collection in October, soft brands once again find...

FRHI Focused on Global Growth of its Three Hotel Brands

When FRHI Hotels & Resorts acquired a 50 percent stake in the historic 279-room Claremont Hotel, Club & Spa in March, the move was...